編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | BAB036 | Starbucks Corporation: Financial Analysis of a Business Strategy | Hevert, Kathleen | General management | 國際企業專題351761001( NA ) |
2 | W16782 | Airbnb: Business Model Development and Future Challenges | Chatterjee, Sayan | General management | 國際企業專題351761001( NA ) |
3 | 9-516-094 | Airbnb, Etsy, Uber: Acquiring the First Thousand Customers | Teixeira, Thales S.;Brown, Morgan | Marketing | 國際企業專題351761001( NA ) |
4 | KE1010 | Lululemon Athletica | Tybout, Alice M. | Marketing | 國際企業專題351761001( NA ) |
5 | W20254 | McDonald''s: Can A Behemoth Lead in the Era of Artificial Intelligence? | Di Muro, Fabrizio | Marketing | 國際企業專題351761001( NA ) |
6 | 9-716-402 | Amazon.com, 2021 | Wells, John R.;Weinstock, Benjamin;Danskin, Galen;Ellsworth, Gabriel | Other | 國際企業專題351761001( NA ) |
7 | 9-718-519 | Voice War: Hey Google vs. Alexa vs. Siri | Yoffie, David B.;Wu, Liang;Sweitzer, Jodie;Eden, Denzil;Ahuja, Karan | Other | 國際企業專題351761001( NA ) |
8 | 9-820-039 | TripAdvisor: An Itinerary for Growth | Rayport, Jeffrey;Rascoff, Spencer;Ma, Susie L. | Other | 國際企業專題351761001( NA ) |
9 | W16251 | Etsy: A "B Corp" Start-Up Takes on Amazon | Subramanian, Ram | Other | 國際企業專題351761001( NA ) |